Savi · Brand Identity System
A name rooted in wisdom, a leaf that signals freshness, and a palette that speaks value, trust, and natural goodness.
A name rooted in wisdom, a leaf that signals freshness, and a palette that speaks value, trust, and natural goodness.
Two wordmark versions — reversed (golden) for dark surfaces and standard (navy) for light surfaces — each with a transparent background to sit cleanly on any colour.
Reversed wordmark — yellow & green on dark backgrounds
Savi Navy · Primary
Deep Forest Green
Mid Forest Green
Standard wordmark — navy & green on light backgrounds
Warm Cream · Primary Light
White
Brand Yellow
Two lockup configurations pair the wordmark with “Eat well. Spend wisely.” The reversed version (white tagline) is for dark surfaces; the standard (dark tagline) is for light surfaces.
Reversed · Dark Surface · Primary
Standard · Light Surface · Primary
Deep Forest · Dark Surface
White · Light Surface
The leaf accent crowning the “i” remains legible at large sizes and becomes a refined accent at small sizes, never losing brand identity.
120 px
80 px
56 px
40 px
28 px
20 px
The mark is composed of intentional elements that together tell the Savi story at a glance.
The forest-green leaf crowns the “i” dot, signalling freshness and real, wholesome food — a visual shorthand for the natural quality Savi champions.
Warm gold (#F0C84A) on dark backgrounds conveys value and reward without cliché imagery. On light surfaces, the wordmark shifts to deep navy for maximum legibility.
The heavy, rounded strokes feel approachable and trustworthy — a confident partner, never cold or corporate.
“Eat well. Spend wisely.” — two short, punchy sentences. The period after each creates a decisive, memorable rhythm at any size.
Maintain a minimum clear space equal to the cap-height of the “S” in “Savi” on all sides of any lockup configuration.
Gold lives exclusively on dark surfaces where it clears WCAG AA. On light or cream backgrounds, the wordmark uses deep navy at 14.5:1 contrast.
Light surfaces Wordmark in Savi Navy #1E2E3D → 14.5:1 on white ✓
Dark surfaces Wordmark in Brand Yellow #F0C84A → 9.2:1 on navy ✓
Yellow (#F0C84A) is icon / wordmark-on-dark only — it fails WCAG AA on cream or white.
Consistent, disciplined use of the logo builds brand recognition. These rules keep the mark clear, legible, and on-brand.
Use the reversed wordmark (yellow #F0C84A) on dark backgrounds: Savi Navy, Deep Forest, or Mid Forest. These are the primary dark surface pairings.
Don’t place the yellow wordmark on light surfaces (cream, white, yellow). It does not meet WCAG AA contrast and loses legibility at small sizes.
Use the standard navy wordmark (#1E2E3D) on light surfaces: Warm Cream, White, or Brand Yellow. The dark letterforms achieve 14.5:1 contrast on white.
Don’t use the navy wordmark on dark backgrounds. Use only the reversed (yellow) version on any surface darker than 50% grey.
Scale the logo proportionally. Use the SVG file at any size — the vector artwork remains crisp from favicon to billboard without rasterisation artefacts.
Don’t stretch, compress, rotate, or distort the wordmark. Never alter the relative size or position of the leaf accent on the “i”.
Maintain a clear space equal to the cap-height of the “S” on all sides. This keeps the mark readable and free from visual clutter in any layout.
Don’t recolor the leaf, add drop shadows, outlines, glows, or gradients to the wordmark. The green leaf (#2F9B72) is a non-negotiable brand constant.
Every design decision serves the mission: helping people eat well and spend wisely.
Crowning the “i” with a green leaf grounds Savi in real, fresh, natural food — signalling quality ingredients, not processed shortcuts.
Warm gold telegraphs “savings done right” — quality, reward, and warmth — without resorting to cliché dollar signs or discount aesthetics.
A reversed (gold) and a standard (navy) version ensure the mark is always legible and on-brand, whether printed on packaging, displayed in-app, or used on signage.
SVG vector files scale from 20 px favicon to 4 K billboard without quality loss — exactly what a modern, multi-platform food-tech brand requires.